Lima, Peru Olasul, the synthesis of Ola, meaning "wave," and Azul, as in "blue," we hope the name will transport you to the inspiration-point of the brand, the Peruvian coast, where surfing is deeply ingrained into the culture. It’s a place where inhabitants of the Viru Valley rode waves during Pre-Colombian times, about 3000 BCE. Modern surfing has been a part of the landscape since the 1930s, when the first wooden surfboard was brought over from Hawaii. Today, the ritual continues with surfing enjoyed by Peruvians from all walks of life.

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