“The political moment is hard, but it’s also a call to action for a generation that maybe got a little lazy. It’s up to us now to be harder ourselves — to love harder, to fight harder, to come hard with our ideas.” – Willy Chavarria.

Chavarria's SS17 menswear collection recaptures the Cholo culture of the early 1970’s, re-appropriating prison clothing and blue collar work-wear. The collection includes a line of oversize statement tees with slogans "Stay Black", “Brown Power” and “Dirty White Boy” as an exploration of oppression, race and the American political landscape.

Willy Chavarria started his namesake line in 2015. He draws influence from his parents’ 60's style and his Mexican-American roots growing up in the San Joaquin Valley. His design is heavily influenced by the streets and his upbringing in Fresno, California. Coming from an area heavy with gangs and Mexican immigrants, Chavarria has always been fascinated with the way clothing defines a subculture. In creating his line, Chavarria produces clothing that is non discriminating, genderless and made for real people. 

Images courtesy of Willy Chavarria.

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By R Smith — March 19, 2017