69: Non-Demographic Denim
69 is the brand we need now more than ever. The brand launched in 2011, rooting its values in equality, humbleness and versatility. The anonymous designer focuses on washed denim in oversize silhouettes and collections are presented on non-traditional models.
One of the pioneers in non-gender conforming collections, 69 disconnects from name and identity wanting no influence over who their customer is.
The 69 symbol was chosen contrary to a name, for the designer’s zodiac symbol. The symbol was meant to be broad and up for personal interpretation. Denim and 69 are for everyone.
Images courtesy of 69
